Rich Schefren in the Atten­tion Age Doc­trine says Every Niche of Every Mar­ket is Frag­ment­ing… and that’s a good thing.

Here’s why the frag­men­ta­tion of your mar­ket should be viewed as a good thing (if you let the Atten­tion Age Doc­trine ebook help you).

When TV started out, you had 3 channels.

Then cable came and you had 60.

Then satel­lites gave you access to a few hundred.

15 or so years ago the Net gave you thou­sands of chan­nels, and now it gives you billions.

You already new that. But do you know what it means?

In this age, It’s becom­ing harder and harder to attract the atten­tion of con­sumers, and even harder to dic­tate the exact touch points of your web­site or orga­ni­za­tion. Con­sumers may be for­warded one of your free lessons, ebooks, or prod­ucts; may visit your blog; or may find some obscure for­got­ten page from some obscure Google search.

So, not only is atten­tion at a pre­mium these days, but fur­ther review shows we’re also chal­lenged to fully dic­tate our own user path/experience anymore.

You may have heard it called the “Atten­tion Age.”

Enter the Atten­tion Age Doc­trine Part II. This extremely solid (and free) ebook should be on your shelf of “seri­ous reads.” Why? It’s going to be on every­one else’s. Literally.

Along with that, if you aren’t design­ing your prod­ucts, web­sites, and busi­ness around incre­men­tally increas­ing your leads’ and cus­tomers’ attention-span towards your mar­ket­ing, then you could be expe­ri­enc­ing a slow death.

If you were lucky enough to get your hands on part I of the Atten­tion Age Doc­trine, then you prob­a­bly have a lot of follow-up ques­tions, and we’re right there with you. You can look to part 2 of this ebook series for a review of many of those ques­tions and answers to a lot of them.

“Atten­tion Age Doc­trine” is get­ting devoured, reviewed, and passed around the labs here, so just thought we should share it.

START READING NOW, and see you at the cel­e­bra­tory fin­ish line ».

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About the Author

Mike is an internet marketer at MindValley responsible for running marketing tests, designing product launches, and leading an eCommerce project.

Check out other posts by Mike W.

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