MindValley Labs Internet Marketing Blog

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

42518 Responseshttp://blog.mindvalleylabs.com/ask-me-any-adwords-question-and-i-will-answer-it/425/Ask+me+any+AdWords+question+and+I+will+answer+it2008-05-11+00%3A34%3A27Mike+Reining to “Ask me any AdWords question and I will answer it”

1. May 10th, 2008 at 7:27 pm Andrea

   I already get tons of traf­fic from search engines and I have #1 search posi­tion for my tar­get words. Obvi­ously, there’s no point to using Adwords in my cat­e­gory. So what should I do instead?

2. May 10th, 2008 at 9:04 pm Ask me any AdWords question and I will answer it | Adwords Digest

   […] Go to the author’s orig­i­nal blog: Ask me any AdWords ques­tion and I will answer it […]

3. May 12th, 2008 at 1:42 pm REC

   Some say use one key­word per adgroup. How ever when we say one key­word, are we not say­ing all of its mis spellings and typos as well? Mean­ing a one key­word adgroup really has hun­dreds. Or do we cre­ate a adroup for the one key­word, one adgroupd for all the mis­spellings, one ad group for all the typos. And should we also for that mat­ter cre­ate a adgroup for all the “3 word” long tails, an adgroupd for all the “4 word long tails”, if we have them? Thanks

4. May 13th, 2008 at 1:26 pm Joakim

   I always won­dered why Google sug­gest that an adgroup should not con­tain more than 20 key­words… Well, if the key­words are well tar­geted and none of the QS are below OK, how much can it harm???

   In addi­tion, how many key­words will be prefer­able, if you pro­mote a site with 1 prod­uct, 100 prod­ucts and 10.000 prod­ucts, respectively?

5. May 14th, 2008 at 9:41 am Christoph

   I tried the car insur­ance mar­ket with Adwords and actu­ally had dif­fi­cul­ties get­ting traf­fic build up. Even with broad match I just could not get traf­fic — even though I was bid­ding high enough (based on see­ing impres­sions and mov­ing my bids up). I used long tail key­words like car insur­ance honda civic or car insur­ance quotes cal­i­for­nia. So, I guess in one way I was too tar­geted and did not even get to the point to be able to do split test­ing and land­ing page testing.

   What’s your advice to break into mar­kets like car insur­ance, web host­ing, con­tact lenses, etc. ?

6. May 15th, 2008 at 6:22 am Nick

   I have 1 Adwords cam­paign with 44 active ad groups within it. Each ad group has many dif­fer­ent key­word vari­a­tions with in it eg: prod­uct, buy prod­uct, qual­ity prod­uct. Some of these don’t get any impres­sions. Can this bring down the qual­ity score of the whole ad group?
   Can a poor per­form­ing ad group effect the qual­ity of other ad groups within the same campaign?

7. May 16th, 2008 at 2:16 pm Annie

   I have a cam­paign with the fol­low­ing, that is not get­ting any impres­sions at all. Any idea why?

   1. Cam­paign bud­get is high
   2. CPC is high
   3. One adgroup in the cam­paign
   4. The adgroup has only one key­word — phrase and exact match
   5. QS says “great“
   6. Google says ad is show­ing for the key­word
   7. Direct link­ing to mer­chant
   8. Traf­fic Esti­ma­tor says should get atleast 100 clicks a day

   Result — Absolutely no impres­sions. Any idea why?

8. May 16th, 2008 at 8:39 pm Rajeev Bala

   Hi Mike,

   I am inter­ested in quan­ti­fy­ing the rela­tion­ship between land­ing page content+MetaData and QS. I have read over 3 years ago that Adwords devel­oped a Land­ing Page Spi­der to add into the secret sauce that goes into the QS for­mula, but have lit­tle data in see­ing this man­i­fest itself.

   Some read­ing I did was about Latent Seman­tic Index­ing as a way that the spi­der will assess relevancy.

   Ques­tion: Are there heuris­tics that we can use in cre­at­ing Land­ing Pages that are con­sid­ered by the Google Ad-Bot max­i­mally rel­e­vant to the key­word (a sim­i­lar heuris­tic would be repeat key­word 3 times in Ad-Text to max­imise QS). Espe­cially for dynam­i­cally con­structed, CMS drive, URL –rewrit­ten sites. you can check­out http://www.bookingbargains.com

   Thanks, Rajeev

9. May 18th, 2008 at 7:06 pm Matt

   How about some info about doing well w/ the con­tent net­work. I’ve just never been able to get much to work on there and sur­pris­ingly lit­tle traf­fic. Bids almost the same as search, too which was very unusual.

10. May 25th, 2008 at 6:55 am Matthew

    Hello Mike!

    My ques­tion is:

    I have an ad group with about 5 key­words in it. All are vari­a­tions of a very broad key­word. Even though the key­word is broad, I’m get­ting a 19% con­ver­sion rate in total (VERY good #‘s for what I’m sell­ing). How­ever, my click through rate is ter­ri­ble. I’d love to get more clicks assum­ing they con­vert even 1/2 as well as right now.

    Is this because I’m bid­ding on such broad key­words and my ad is just attract­ing buyers?

    Would using dynamic match­ing in my head­line help to get more con­vert­ing clicks, or no?

    One of the key­words in the group is get­ting a very nice CTR, like 3.5%+ con­sis­tently, and the other vari­a­tions are get­ting like .5% and .7%. Should I “peel and stick” the .5% and .7% ones into another ad group to try and boost qual­ity score for the good key­word I have and then try to improve the lesser CTR’s of the new ad group?

    Thanks in advance for your help!

11. June 19th, 2008 at 3:40 pm Ed

    Mike, your post title reads: “Ask me any AdWords ques­tion and I will answer it”

    I’ve got the same request in my inbox.

    I thought, hey that’s a great ini­tia­tive, unfor­tu­nately i don’t see any ques­tions answered, includ­ing ques­tions i have put forward.

    What sur­prises me is that in your lat­est email, offer­ing the Word­But­ler prod­uct — there is a socalled bonus offer that is offered as “The Ulti­mate Adwords FAQ” indi­cated with a $37 value.

    This leaves me with a bad taste in my mouth, i’m really dis­ap­pointed that any­one that brought for­ward ques­tions and expected gen­uine answers did not get the answers they hoped for, because the ques­tions are being used to cre­ate a info product.

    Thank you for read­ing my mes­sage although my feed­back will prob­a­bly never be pub­lished, my com­ment will not be approved as has hap­pened before.

    I’m really dis­ap­pointed and will be remov­ing myself from the newsletter.

12. June 21st, 2008 at 6:29 pm Mike

    Hi Ed,

    Thank you so much for your feedback.

    I have to admit that I am a lit­tle bit fur­ther behind in answer­ing all of the AdWords ques­tions than I would like, but I am going to post each of them on my blog.

    There just has been a lot going on as you have noticed with all of our prod­uct launches and truth be told, the launches took up more time and where a higher pri­or­ity than writ­ing 100 blogs posts to answer all of the AdWords ques­tions I received.

    I am going to do that since I said I would do it but I also have to focus on build­ing my busi­ness at the same time.

13. August 18th, 2008 at 8:11 am David

    I would like to ask some­thing: if i adver­tise for apple and then some­one searches for cool apples — will he see my adver­tis­ment? thank you

14. September 19th, 2008 at 4:05 am John Klein

    Can we put a phone num­ber or email address in the Ad Word ad?

15. November 29th, 2008 at 8:51 am Yop

    How to be suc­cess­ful in con­tent network ?

16. February 26th, 2009 at 10:53 am Pens

    What sort of amount of money should I be allow­ing for my bud­get on Adwords? and where will I see my site being advertised?

17. August 13th, 2009 at 3:53 am Water ionizer

    Hi,

    Thanks for the information,just found this post my tech­no­rati news feed sec­tion! I was search­ing for this since past 3 months and i am glad to see it here. Thank­ing you much

    Mar­tin

18. August 30th, 2009 at 8:22 pm Wash X.

    After read­ing this blog makes me want to start my own

Leave a Reply