Ask me any AdWords question and I will answer it
May 10th, 2008 by Mike Reining Read more about Google AdWordsHere is the proposal:
If you use Google AdWords to advertise, I want you to immediately leave a comment below and ask me all of your AdWords questions and challenges.
Just do it!
What nags you at night about Google AdWords? What challenges are you running into?
Please tell me!
In return for telling me what challenges you face, I am going to answer every single question on future blog posts.
Why would I take the time to write all these freebie answers?
As you know, we offer an excellent AdWords Guide on www.AdWordsSystemExposed.com. Well, a lot has changed since I first wrote it. While it is still an excellent course and does a wonderful job dealing with the fundamentals, I am in the process of updating it and you will get the answers for free since you are helping me.
So, please leave a comment now so that I can help you with AdWords.
Mike
PS: I also wrote a report recently on AdWords that you can read at www.TheComingAdWordsWar.com
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About the Author
Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype.
Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.
Check out other posts by Mike Reining
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Vishen Lakhiani
I already get tons of traffic from search engines and I have #1 search position for my target words. Obviously, there's no point to using Adwords in my category. So what should I do instead?
[...] Go to the author’s original blog: Ask me any AdWords question and I will answer it [...]
Some say use one keyword per adgroup. How ever when we say one keyword, are we not saying all of its mis spellings and typos as well? Meaning a one keyword adgroup really has hundreds. Or do we create a adroup for the one keyword, one adgroupd for all the misspellings, one ad group for all the typos. And should we also for that matter create a adgroup for all the "3 word" long tails, an adgroupd for all the "4 word long tails", if we have them? Thanks
I always wondered why Google suggest that an adgroup should not contain more than 20 keywords... Well, if the keywords are well targeted and none of the QS are below OK, how much can it harm???
In addition, how many keywords will be preferable, if you promote a site with 1 product, 100 products and 10.000 products, respectively?
I tried the car insurance market with Adwords and actually had difficulties getting traffic build up. Even with broad match I just could not get traffic - even though I was bidding high enough (based on seeing impressions and moving my bids up). I used long tail keywords like car insurance honda civic or car insurance quotes california. So, I guess in one way I was too targeted and did not even get to the point to be able to do split testing and landing page testing.
What's your advice to break into markets like car insurance, web hosting, contact lenses, etc. ?
I have 1 Adwords campaign with 44 active ad groups within it. Each ad group has many different keyword variations with in it eg: product, buy product, quality product. Some of these don't get any impressions. Can this bring down the quality score of the whole ad group?
Can a poor performing ad group effect the quality of other ad groups within the same campaign?
I have a campaign with the following, that is not getting any impressions at all. Any idea why?
1. Campaign budget is high
2. CPC is high
3. One adgroup in the campaign
4. The adgroup has only one keyword - phrase and exact match
5. QS says "great"
6. Google says ad is showing for the keyword
7. Direct linking to merchant
8. Traffic Estimator says should get atleast 100 clicks a day
Result - Absolutely no impressions. Any idea why?
Hi Mike,
I am interested in quantifying the relationship between landing page content+MetaData and QS. I have read over 3 years ago that Adwords developed a Landing Page Spider to add into the secret sauce that goes into the QS formula, but have little data in seeing this manifest itself.
Some reading I did was about Latent Semantic Indexing as a way that the spider will assess relevancy.
Question: Are there heuristics that we can use in creating Landing Pages that are considered by the Google Ad-Bot maximally relevant to the keyword (a similar heuristic would be repeat keyword 3 times in Ad-Text to maximise QS). Especially for dynamically constructed, CMS drive, URL -rewritten sites. you can checkout http://www.bookingbargains.com
Thanks, Rajeev
How about some info about doing well w/ the content network. I've just never been able to get much to work on there and surprisingly little traffic. Bids almost the same as search, too which was very unusual.
Hello Mike!
My question is:
I have an ad group with about 5 keywords in it. All are variations of a very broad keyword. Even though the keyword is broad, I'm getting a 19% conversion rate in total (VERY good #'s for what I'm selling). However, my click through rate is terrible. I'd love to get more clicks assuming they convert even 1/2 as well as right now.
Is this because I'm bidding on such broad keywords and my ad is just attracting buyers?
Would using dynamic matching in my headline help to get more converting clicks, or no?
One of the keywords in the group is getting a very nice CTR, like 3.5%+ consistently, and the other variations are getting like .5% and .7%. Should I "peel and stick" the .5% and .7% ones into another ad group to try and boost quality score for the good keyword I have and then try to improve the lesser CTR's of the new ad group?
Thanks in advance for your help!
Mike, your post title reads: "Ask me any AdWords question and I will answer it"
I've got the same request in my inbox.
I thought, hey that's a great initiative, unfortunately i don't see any questions answered, including questions i have put forward.
What surprises me is that in your latest email, offering the WordButler product - there is a socalled bonus offer that is offered as "The Ultimate Adwords FAQ" indicated with a $37 value.
This leaves me with a bad taste in my mouth, i'm really disappointed that anyone that brought forward questions and expected genuine answers did not get the answers they hoped for, because the questions are being used to create a info product.
Thank you for reading my message although my feedback will probably never be published, my comment will not be approved as has happened before.
I'm really disappointed and will be removing myself from the newsletter.
Hi Ed,
Thank you so much for your feedback.
I have to admit that I am a little bit further behind in answering all of the AdWords questions than I would like, but I am going to post each of them on my blog.
There just has been a lot going on as you have noticed with all of our product launches and truth be told, the launches took up more time and where a higher priority than writing 100 blogs posts to answer all of the AdWords questions I received.
I am going to do that since I said I would do it but I also have to focus on building my business at the same time.
I would like to ask something: if i advertise for apple and then someone searches for cool apples - will he see my advertisment? thank you
Can we put a phone number or email address in the Ad Word ad?
How to be successful in content network ?
What sort of amount of money should I be allowing for my budget on Adwords? and where will I see my site being advertised?
Hi,
Thanks for the information,just found this post my technorati news feed section! I was searching for this since past 3 months and i am glad to see it here. Thanking you much
Martin
After reading this blog makes me want to start my own
I have an independent music production website with some marginally inappropriate content and text but mostly an infrastructure of free music distribution and an internal social site framework. How do i use adwords if all of this is true and my domain has an obscenity in the name. Can i work around this with adwords or do i need to go elsewhere to advertise and if so where? My website is listed below