Google Place­ment Report | A Killer Tool

Any­one that is adver­tis­ing via Google’s con­tent net­work needs to study the Place­ment Reports. 

What are Place­ment Reports?

The Place­ment Reports allow Google AdWords user to see detailed sta­tis­tics such as clicks, impres­sions, costs, and con­ver­sion by URL and domain of ads appear­ing via Google’s con­tent net­work (AdSense). 

Who should use Place­ment Reports?

Every Google AdWords users should adver­tise via Google’s con­tent net­work and now that this tool is avail­able that means that every Google AdWords user should take advan­tage of the infor­ma­tion that is available.

How to use the Place­ment Reports?

Place­ment reports allow you to see which sites (URLS  / domains) are work­ing for you on Google’s con­tent net­work.  This infor­ma­tion has never been avail­able before and now that every AdWords user can get access to it it enables you to do two things:

1) Use the site tar­get­ing fea­ture to get more expo­sure from the sites that are work­ing well for you

2) Use the site exclu­sion tool to ban sites that are not deliv­er­ing prof­itable traffic

3) You can finally see which sites ae the goril­las in your cat­e­gory that are deliv­er­ing the major­ity of impressions. 

Con­tinue Learning:

The Defin­i­tive Guide To Google AdWords
5 Days to Suc­cess With Google AdWords

Google AdWords Blog

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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