Can You Really Achieve Suc­cess With Google AdWords in 5 Days?

I am ask­ing this ques­tion because Perry Mar­shall offers a free email mar­ket­ing course called “5 Days to Suc­cess With Google AdWords.” Perry Mar­shall worte this course as a free­bie to entice peo­ple to pur­chase “The Defin­i­tive Guide to Google AdWords”

By all means, please go and check it out but please be care­ful because so many new online mar­keters get ter­ri­bly burned with Google AdWords exactly because they think it is so easy that any­one can do it in 5 days.

Here is what you can achieve in 5 days with Google AdWords

• You can build a win­ning key­word list
• You can learn how to break that key­word list into dozens, no hun­dreds of Ad Groups (one of the sin­gle most impor­tant and often ignored steps)
• Iden­tify all of the neg­a­tive key­words for each Ad Group (again, most new mar­keters ignore this, which is a very big mistake)
• Setup con­ver­sion track­ing in Google AdWords to start mea­sur­ing your acqui­si­tion costs the moment you go live
• Write your first ads for each Ad Group

Here is what you can­not achieve in 5 days with Google AdWords

• Suc­cess with Google AdWords

By all means, you can get started with Google AdWords and if you are lucky you might also make your first sale in 5 days and earn a pos­i­tive return on investment.

How­ever, what I mean to say is that what­ever your results will be in the first week, they will pale in com­par­ri­sion to what they can be if you just stay with it. That is because get­ting started is no longer as easy as it used to be.

First of all, Google is pretty harsh on new AdWords account as we cov­ered in our lead­ing post last week where we shared our shock­ing results. Go back and read the Shock­ing Results here.

So, what you can really do in 5 days is to learn what a win­ning sys­tem looks like and start to imple­ment that win­ning sys­tem and turn your Google AdWords cam­paign on. How­ever, suc­cess will come after weeks of tweaking.

The moment you turn your cam­paign on is when all the work but also all the fun really starts. That is when you start to tweak your bid­ding strat­egy and the copy of your ads to keep improv­ing your results week after week after week. If you AdWords account is setup with a win­ning sys­tem, then the tweak­ing is really quite easy and a lot of fun as you see the results come in.

To get started out of the gate faster, how­ever, requires more advanced strate­gies to posi­tion your­self to achieve suc­cess per­haps not within 5 days but within the first cou­ple of weeks.

The advanced strate­gies require you to start bid­ding much higher just to over­come the lack of his­tory since you do not yet have a qual­ity score asso­ci­ated with the new key­words that you are bid­ding on.

While it is unlikely that you will have suc­cess with Google AdWords in 5 days, I can guar­an­tee you that you can learn what it takes and adopt a win­ning Google AdWords sys­tem in 5 days.

Since I am flooded with far more con­sult­ing requests than I can han­dle, I have started to share our win­ning sys­tem with our read­ers. If you would like to learn more just check out www.AdWordsSystemExposed.com

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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