3 Forbidden Twitter Mind Control Tricks to Explode Your Marketing
October 1st, 2008 by Kenneth Read more about Creating Trust Online, Make Money, Online Community, Viral Marketing
WARNING: The techniques explored in this piece are purely to be used for ethical purposes, if you're weak of stomach or of pure malicious character, then I urge you to please leave immediately.
Twitter can be evil.
Some less-than-scrupulous people can easily take advantage it and wield frightening influence over poor innocent subjects.
On the other hand, use it with responsibility and you perhaps have the most powerful relation-building medium online today.
Why? That's because Twitter is currently the closest app on Earth that replicates the actual thought patterns of the human mind. You see, the human mind does not really think in blog and article form. It does not think in huge chunks of information.
Instead, it thinks in a stream of consciousness way, random disjointed thought layered upon random disjointed thought.
That is why when you use Twitter, your mind is "tricked" into further receptivity than it normally should have, because it's now in its most natural environment.
It's almost like you are communicating telepathically with other people, because you're able to uncover a 100 different thoughts that are contained in a 100 different tweets.
After all, what's more intimate than the whispering voices in your head?
If you know how to take advantage of that state of mind, your microblogging can make you rich.
After a few months of testing and tracking what works, I have discovered 3 ways that Twitter can impact your business unlike any other site on Earth. Once you understand the Twitter user's borderline hypnotic state of mind, these 3 covert techniques can pre-sell prospects on warp speed.
1) Psychic Market Research
Marketers often talk about the Robert Collier concept of entering the conversations in your prospect's mind. Information marketing genius Porter Stansberry says that our marketing should start where they are.
In other words, the closer you can align yourself to their top-of-the-mind thoughts, the more receptive to your marketing message they become.
However, the problem is that more often than not, you don't know what they're really preoccupied with.
What's worse, you sometimes make harmful guesses and assumptions. The end result is a bomb in your promotions and a dent in your sales, because your offer is not in tandem with what the prospect is thinking and feeling in the first place.
Good news. The whole interface of Twitter is one big web conversation taking place in a meeting of minds.
You see prospects exchanging rapid-fire thoughts, opinions, and random finds. In just one screen, you can read the hopes, dreams, interests, fears and dominant emotions of your niche.
To do this, just use http://search.twitter.com and Monitter, put in your niche keywords and boom--you'll instantly be transported to the heart of the conversation.
Start your marketing there and see the difference in your response.
2) Network Like a Viking
Vikings have a brutally effective way of making friends, and meeting potential mates.
They sail to random villagers and within minutes, they kill all the inhabitants, pillage all the houses and capture all the maidens.
Why are they so successful?
It's because they catch people by surprise, and there's little in the way of resistance.
And in the nearly spam-free waters of Twitter-ville, prospects are more often than not caught by surprise, and there's really very little resistance and a whole lot of receptivity.
For one, Twitter requires very little investment in expanding the social circle, because you can securely follow and unfollow people at will. As a result, it's easier to access the market leaders on Twitter because well, other than the investment of clicking a button, they won't really lose their privacy by accepting you as a friend--unlike email or mobile.
Furthermore, since you're confined to only 140 characters for your Twitter message, the effort for them to reply back to you is only a sentence and a click away. No relatively complex email writing process.
And because one-liners are lot less threatening than blocks of text, so people instinctively resist the messages less.
Plus, if they do get annoyed, the BLOCK button is only a push away.
Making connections has never been easier, and as long as you're not blatant with your promotions, you can make friends and influence people literally at the click of a mouse.
So do the Vikings and plunder prospect's wallets away.
3) Establish Your Place on the Mountain
Gary Vaynerchuk said this in his most recent keynote address for Web 2.0 Expo, "If you give good shit, people will follow".
This rings true especially for Twitter, because if you can share good stuff on a regular rate, you'll be perceived as a guru in record speed.
It's because the Twitter user's frame of mind is a very conducive one for making yourself larger than life.
Prospects get on Twitter to find out the latest gossip, to chat with their friends, and more importantly--to seek out important summarized information and short inspiration and revelation quotes.
Once you do that, it's like you are setting off flares in the middle of the night, and your prospects will notice.
As you know, getting prospects through the sales funnel is always a numbers game. The more good content you get out there attached with your name, the more chances you have at converting prospects to customers.
Because Twitter's push-button easy way of delivering messages instantly with a low investment of 140 characters, you can keep sending out quality stuff over and over again. Indeed, there's unprecedented opportunities for something to snag or hook the consumer and keep them for life.
And with that newfound authority, you can use it to sell more stuff and make more money from your now pre-sold audience.
So the conclusion?
Twitter is subversive territory.
When you understand how a prospect uses Twitter, getting your marketing message across has never been this unfairly simple.
It is software built on the base of NLP programming. So even if you have not gone for a day of training in your life, Twitter makes the mind easy pickings because it leaves the mind in a vulnerable state.
So use these 3 secrets and profit from them. In fact, let me know if you've used them and seen results.
Because I have. Amazing breakthroughs have been happening since I hopped on to the micro-blogging bandwagon.
To see these controversial techniques and other secrets I will not reveal here in action, feel free to follow me on Twitter: Email Copywriter
Watch me closely, emulate me, and apply them to boost response rates in your marketing.
Again, here's the link to follow me on twitter:Â email copywriting
Last 5 posts by
- Are You a Direct Response Gazillionaire-In-Waiting? - October 28th, 2008
- Email Marketing Demystified - July 24th, 2008
- An Introduction to Trojan Horse Marketing - July 2nd, 2008
- The Paprika Effect: The Brain-dead Simple Formula to Instant Customer Delight - June 25th, 2008
- 3 Ways to Use the Letter 'S' to Sex up Headlines, Body Copy and Bullets - May 22nd, 2008
About the Author
Kenneth Yu is a tormented artist, but he was determined not to be a starving one. This is the primary reason why this D&AD award-winning advertising creative has plunged into the world of Internet entrepreneurship, and the rest -- as they say -- is history.
Straddling both the creative and business realm, Kenneth combines bullet-fast ideation and his vast experience working with the big brands to alchemize marketing gold as the Head Copywriter and Marketing Strategist in MindValley.
He shares more out-of-the-box marketing and copywriting tips (plus cool irreverent stuff) on his Twitter
Check out other posts by Kenneth
If you want to see what's in the private lab...
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Mike Reining
Vishen Lakhiani
This is a great article. There must be a reason(or reasons) why twitter is be-loved and be-hated by so many people, some valid points revealed here.
Interesting perspective!
Thx for sharing
I have never heard Twitter discussed in this way before. Something to think about, and tweet about.
Definitely reminds me of those early "What's in your wallet" TV commercials with the vikings and the capitalists. I almost went right out and designed my own Capitol One card. Now who needs pillaging today? Any body know some unsuspecting villages we can go plunder?
http://search.twitter.com/ is one of my favorite ways to find like minded people and join in their conversations.
Kenneth,
Love your stuff, great post!
Rich
Good points Kenneth on the market research and getting attention of your Tribe. Very powerful subversive benefits of Twitter. Succeeding at those does presuppose a person knows how to keep themselves from falling into a hypnotic state themselves; while at the same time not coming across as most internet marketers do on Twitter - like one-track robots.
Oh, and just an aside.... I get your "viking" analogy. But do you think the 55-60% of the users of Twitter (women) will get it? Or will they "shut off" after making the analogy of their own actions to people being slaughtered or maidens carried off to a foreign land?
Just a thought.
I love your refreshing perspective with this post, it must be kismet in action for me. A friend of mine invited me to twitter just recently, because of all the marketers dispensing advice and him knowing I am an info junkie. Well last night I thought I would follow a few twits from the NLP crowd so I used the above mentioned search tool on twitter and a page and a half of them came up, not very many. Now hypnotherapists on the other hand had 6 pages with very little updates of their own.
As for tribal seduction, I think the customers most marketers are going after will be quick to block those marketers. The good news for the real marketers is they will establish that "feel good" relationship first and I sort of think the ones that have great product wont need to sell. The one's with great relationship skills will be the "new Vikings" that will use Ross Jeffries style of seduction to fleece a good percentage of those "smart" women of their wallet, common sense and ???
Seriously, if you have a good product or service most people will be glad to invest in it. For the rest head on over to Ross's site.
AZMike
I am new to Twitter, and very much appreciate the insight.
I am trying not to market too much, but also not be too banal with the "I am drinking a diet coke now", "I am going to the bathroom now" (ha ha) type posts either.
I think the "provide good shit" approach is a great idea and I do think people will look at more of your "stuff" paid or free when provided with intelligent, current information on a topic they are interested in.
"Techie" Teri
I guess I will have to watch my maidens Kenneth.
I hope that you will review my ChangeThis manifesto and eBook on your blog.
See you at http://www.socialcapitalvalueadd.com
Cheers,
Michael
Wow! Great post Kenneth. I look forward to trying some of these techniques out.
An insightful look at the seductiveness of Twitter. I must admit that when I was first invited to Twitter I couldn't see the point.
I've since been enlightened but realise that I'm still seeing just the tip of the iceberg. They will be studying the impact of Twitter on marketing and social media in colleges soon - if they're not already doing so.
Nickolove
Great tips, Kenneth. You've made me think about Twitter in a whole new way. I'm following you on Twitter now, so I'm sure I'll learn a lot more and figure out how to apply this to my PPC education. Thanks.
This was a great post and I loved discovering Monitter. Very cool. It has taken me awhile to get into the groove with Twitter but it's both fun and exciting to get to know it.
You just made me love Twitter even more...if that was possible.
You really are a good writer, period. (the rest is history -- ie. ppl will follow)
[...] 3 Forbidden Twitter Mind Control Tricks to Explode Your Marketing [...]
Great information! I really need to figure out what I'm doing here and whittle down my niche. Thanks for the tips!
[...] your strategy is enhanced by being perceived as a guru, this post quickly walks you through the listen-network-be-a-guru [...]
Kenneth - great perspective here and a wonderful way to hone one's skills within the Twitter Universe. I love stream of consciousness thinking and communicating; after all, as you say, it the way that we all function everyday so why not harness it for the better (and self) good? Cheers!
I particularly love the part about searching Twitter for keywords. That is brilliant. I'm off to do just that right now. Thanks!!
Hey Kenneth, I love this article, some fascinating tricks
Thanks!
Great perspective. Twitter is a hidden treasure if you don't pay attention to what is being said.
Very good, article. I'm becoming a big fan of Twitter, and hope to learn how to use it more effectively. I look forward to seeing what types of things you post.
Great article. In fact, I just started Twittering and this is will help me greatly! Considered this site bookmarked.
Thanks for the Info. I Am brand new do Social Networking for Marketing Purposes. You provided a High level of Value in your article. Spread The Love
This was an intriguing article. Networking, regardless of what business field you're in, is absolutely crucial to your "building wealth" destiny.
Personally, I use Twitter because I enjoy making new friends from all over the world.
Thanks for the great information. I'll be "watching" you like my principal watched me in the 10th grade.
Awesome info there!
I love Twitter, for personal use and biz usage too!
Thanks for excellent informative article.
I do love search.twitter.com and will have to give Monitter a shot!
Great topic btw- Twitter tricks are sure to get my attention.
Maggie
This article was very informative. I am looking forward to learning more from you about twitter and looking forward to our connection.
Thanks,
Charlotte
Great information Kenneth!
Looking forward to reading more articles.
Still getting to grips with twitter.
Superb insight, Kenneth!
I tried avoiding the Twitter craze as long as possible, as I didn't need one more thing to get addicted to, in addition to MySpace, Facebook and YouTube. But the other night my guard was let down and I succumbed to the Tweets. Now I'm hooked. I find myself texting a Tweet from my mobile phone while I'm at work in the middle of the day.
But being new to the Twitunity, I was curious as to how marketers could utilize this tool. Now, thanks to you, I feel better informed and have some new ideas rolling around in my head (which will probably end up as Tweets later).
Thanks so much!
~Darren
Take a deep breath...
Your getting sleepy...
Listen to the control Twitter post!!!
Absorb the content...
Thanks for the great information. You do have a way of making people want to click on your links and you're great at twitter. I love what you have said and I hope to be able to use it as well as you have.
I agree twitter is cool, but NLP? Mind control..isn't twitter simply SMS for the web?
When SMS first came out people did believe it appeal.. why would people want to send awkward messages when they speak on the phone..
I think Twitter is still growing, most people I know on Twitter are into online marketing or high tech industries so are early adopters it still needs to reach more of the general public!
Really unique article. I have to agree that short bursts of information are much easier to be digested. Twitter has most definately opened the door to such simple streams of open and easy social networking. Very interesting take on the concept, especially the NLP piece... for those that use it in an open format and are truly themselves (such as Gary V) I can see how it does serve them well. Thanks!
I know a lot of information about Mind Control in Russia. But your information is new for me. Article is very interesting. Thanks.
Wow, Kenneth! Awesome insight! Being an NLP'er love to hear about folks getting inside other folks minds....boooowaaahhhh! LOVE IT!
Kenneth,
This is a very imformative article on Twitter. I am a little bit new to Twitter, so the points that you have made are very helpful.
The suggestions you make about using search.twitter.com and Monitter are interesting and I'll be checking them out soon.
Thanks.
Very Insightful!
Wow.
That's a wicked article.
By the way, that Gary Vaynerchuk 15 minute speech from the Web 2.0 was smoking.
Much appreciation for the article, mate!
Fantastic article, Kenneth.
I'm a Viking and I'm here to conquer your attention! YAR!! (Is that what Vikings shout? Yar?)
I find your article interesting, but to be honest, I'm not much of a fan of mind control. That being said, I need to think about the point that you offer
A very thought provoking post.
[...] 3 Forbidden Twitter Mind Control Tricks to Explode Your Marketing [...]
I think you're on to something
here Kenneth. Thank you for a
well written article.
Better than a well written
article, I found this piece by
following your trail - I already
know you walk the talk.
[...] It’s true: Twitter Vikings [...]
That was really solid information! I keep forgetting about that search tool. Great way of breaking it down. Had to send this to my client, 'cause I've been trying to explain why they need to get on twitter.
Thanks for the unique article...
Very well written and very informative.
The first one to the top of the mountain always wins!
Keep up the fantastic work.
Best Wishes,
Sam England
http://www.whoissamengland.com
Good techniques!
You can use "Brand monitor" from Splitweet to read keywords mentions on Twitter for (1) Psychic Market Research:
http://splitweet.com
Now I understand your Brand, I have to say I am getting how you write, so cool.
So my question is... Is Twitter a device for the male mind. As a new Twitter user, (and female), I find the shortcut messages lacking in the emotional connections that women usually want. I am now connected to 40 people (within two days) and almost all are men. I have been pondering this question. And, wondering if that is why more of the people that I know are on FaceBook (most are women).
ah ha - twitter viking. love.
Thanks for the great article... it was very refreshing to read! A newbie to Twitter, I am finding it hard to keep up with all my new followers that seem to be appearing out of nowhere (174 within 2 days)... I haven't even started using it properly yet, or marketing my presence on Twitter! Thanks for the useful info you provided
Hi Kenneth,
Thanks for the great article. After reading your article, my opinion about Twitter is certainly not the same as it used to be.
You have opened my eyes to a different and darker side of Twitter. I look forward to reading your articles and tweets.
Thanks again & Wish you all the best.
Mani Raj
Havoc Marketing
I never thought about twitter putting people into a semi hypnotic state but when I think how many people say it is very addictive that is maybe why it is.